CLIENT – BSH Electroménager
ART DIRECTION & GRAPHIC DESIGN – Atelier Minuit
La Réserve is a shop from the BSH Group located in Saint-Ouen, France. They offer home appliance furnitures, directly from the factory and sell it in a storage.
We were asked to find a name, and to work on a visual identity for the whole place.
We designed an exclusive mono typeface inspired by old storages and docks signage. The system we worked on is very easy to use, with a simple grid system and a mono spacing typeface, to highlight the spirit of the place: simplicity and efficiency. The choice of colors is inspired by the place itself, with its yellow metallic framework.